Profile
Customer: Leading North American Advertising Company
This leading North American out-of-home (OOH) advertising company operates across the U.S. and Canada, managing a large-scale network of billboards and transit displays. With over 2,100 employees, they enable brands to reach millions of consumers through high-impact, location-based advertising.
Executive Summary
A leading advertising company partnered with Palladin to replace a fragmented CRM environment with a scalable, unified solution built on Salesforce Media Cloud. Facing challenges with disconnected systems, inconsistent sales processes, and limited visibility into performance, the organization needed a modern foundation to support growth. Palladin delivered a full CRM transformation, enabling standardized workflows, improved data quality, and seamless integrations, resulting in stronger sales adoption and a more efficient, data-driven revenue operation.
The Challenge
The organization needed a modern, scalable CRM foundation to support continued growth and operational efficiency. Key challenges included:
- Fragmented CRM landscape (Boostr) limiting visibility and consistency
- Manual, inconsistent sales processes impacting velocity and forecasting
- Disconnected systems (HubSpot, Seismic, Winmo, Profisee) restricting data access
- Architecture that could not scale with evolving business needs
The Solution
Palladin led a full-scale CRM transformation, bringing both strategic guidance and deep Media Cloud expertise:
- Replaced Boostr with Salesforce Media Cloud as the centralized system of record
- Standardized opportunity management and sales workflows to drive consistency and forecasting accuracy
- Integrated HubSpot, Seismic, and Profisee to create a unified, actionable data ecosystem
- Improved data quality and governance to support long-term scalability
- Established a secure, scalable architecture aligned to future growth
- Executed a successful go-live with strong immediate adoption across sales teams
The Results
Palladin stood out as the right partner for this transformation by combining proven Media Cloud expertise with a strong focus on scalability, data integrity, and real-world adoption. Key differentiators included:
- Proven track record delivering enterprise-scale Media Cloud transformations
- Deep expertise across revenue operations, data strategy, and MDM (Profisee)
- Strong integration capabilities across complex marketing and sales ecosystems
- Focus on scalable architecture, governance, and real user adoption, not just deployment
Why Palladin
Palladin served as a strategic advisor—not just a technical resource—delivering value beyond the assessment itself:
- Translated complex technical findings into clear business and risk implications
- Provided a phased, actionable roadmap rather than a static report
- Bridged gaps between executive leadership, security teams, and platform owners
- Enabled the organization to move from reactive issue management to proactive governance
- Focused on long-term scalability, compliance, and internal enablement