There is growing anticipation around the changes coming to Media Cloud as Salesforce continues to migrate industry features to its core platform—such as the upcoming availability of ASM on core later this year. At Palladin Technologies, we are actively monitoring all developments and enhancements across the industry clouds, including the Summer ’25 release and specific updates to Media Cloud.
The new Media Proposal Builder introduces an interface that significantly enhances the user experience for sellers and planners. It streamlines the process of entering all necessary details to create a comprehensive media proposal, including product-level budgeting, targeting criteria, and special campaign requirements. The proposal process is further elevated with the ability to generate pitch decks directly from within the platform. Templates with advertiser- or agency-specific branding can be created for pitch deck generation, reducing the time spent on manual data entry and enabling teams to be presentation-ready more efficiently.
Revenue forecasting and recognition are critical aspects of financial planning and sales operations. However, many organizations face challenges in accurately scheduling and tracking revenue for media campaigns. For industries that rely on recurring, phased, or milestone-based revenue recognition—such as media and advertising—precise revenue scheduling is essential for forecasting cash flow, managing sales performance, and aligning with quota targets. Without automated solutions, teams often rely on manual data entry, error-prone spreadsheets, or custom workarounds. These lead to inaccurate forecasts, operational inefficiencies as sales teams manually track campaign flights, limited visibility into future revenue streams, and reconciliation challenges when actual revenue diverges from projections.
The Summer ’25 release addresses these gaps by enabling organizations to automate the creation and management of revenue schedules tied to Opportunity Line Items. Actuals can be tracked through a new object, OpportunityLineItemSchdActual. This functionality allows businesses to allocate, monitor, and adjust scheduled revenue based on either a broadcast or Gregorian calendar, using either prorated or equal distribution. By implementing revenue schedule automation through the Generate Revenue Schedule Business API, organizations can achieve greater control, efficiency, and accuracy in revenue management—ultimately supporting better financial decision-making and enhancing sales operations.
Interested in how these updates can streamline your media operations?
Contact Palladin Technologies to learn how we can help you take full advantage of the latest Salesforce Media Cloud capabilities.
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Director, Innovation & Pre-Sales Architecture
Nicole Parrish is a seasoned Salesforce Architect with 9 years of experience and 14 certifications, including Certified Application Architect. As Director of Innovation & Pre-Sales Architecture at Palladin Technologies, she connects Sales and Delivery by crafting precise Statements of Work, reducing project risk, and leading efforts to scale IP and drive ongoing platform innovation.
A dynamic and agile expert, Nicole is passionate about leveraging the Salesforce platform to boost productivity, efficiency, and operational excellence. She adeptly manages time, projects, and relationships to deliver proven results with a human-centric approach to technology.
