This year’s Dreamforce wasn’t just about unveiling a handful of new products; it marked Salesforce’s leadership in the Third Wave of AI. With groundbreaking initiatives like AgentForce and Tableau Pulse, Salesforce is encouraging customers to embrace the evolving AI landscape to maximize their investments and drive meaningful change across all sectors.
1. Shift to an AI-First Future
Unlike in the past where Dreamforce meant the launch of a couple new products and one or two major initiatives, this dreamforce served as a clear pivot in go-to-market strategies for Salesforce. Across all products, platforms, and industries, Salesforce rang the bell that they are pushing a transformation into an AI-first company. From AgentForce to Tableau Pulse and other AI driven evolutions, Dreamforce made it abundantly clear to partners and customers that to maximize the value of their investments they will need to understand and maximize the value of the AI landscape.
2. Embracing Industry Partnerships for Greater Customer Impact
In a notable shift, Dreamforce sessions, such as those on the Connected Media Ecosystem, acknowledged that there may not be a Salesforce product to solve every problem. Moreover, these sessions with their industry-oriented focus showed a willingness to partner, in some cases with historical competitors in the space, in an effort to create the best internal and external customer experience possible. While the AI focus was exciting, the industry partnerships that were highlighted could potentially have an even greater near-term customer/industry impact than any of the new AI solutions.
3. Free AI Training By December 2025
Salesforce has announced a major initiative to expand access to AI training, offering premium AI courses and certifications for free through its Trailhead platform until the end of 2025, representing a $50 million investment. The company will also open new AI Centers at its San Francisco headquarters, including a pop-up center for in-person training, to support workforce upskilling amid increasing demand for AI tools in business. With over 2.6 million AI and data badges already earned, Salesforce aims to reach an additional 100,000 learners and equip its 72,000 employees with the necessary skills to leverage AI innovations like Agentforce. As the urgency for AI adoption grows, Salesforce emphasizes its commitment to training and transformation, ensuring that the workforce is prepared for the future.
4. Empowering Real-Time Insights with Data Cloud 2.0
Salesforce has enhanced its Data Cloud, positioning it as the core of its platform and the foundation of Agentforce, with the capability to process 767 trillion records monthly. The newly released Data Cloud 2.0 is now the fastest data-processing platform, capable of real-time handling of both structured and unstructured data, thanks to over 50 new connectors for seamless integration across platforms. Key features include improved support for audio and video content, a standardized semantic data model, enhanced search capabilities, real-time data activations, and increased data security measures, enabling businesses to engage customers with timely, personalized interactions.
Final Thoughts
Ultimately, while the new features and advancements showcased at Dreamforce are truly remarkable, the key takeaway is that success lies in how we leverage these tools to create meaningful experiences. It’s not enough to simply implement solutions like AgentForce or Data Cloud 2.0; what matters most is understanding the customers’ unique needs and challenges. The real value will come from partnering with experts who can help integrate these innovations into new and existing ecosystems effectively.
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