ATLANTA, April 24, 2023 / Melvin McNamara is a seasoned business executive with extensive experience in driving innovation and growth strategies across a range of industries. As the newly appointed Executive Vice President of Strategy, Innovation, and Insights at Palladin Technologies, he is responsible for overseeing the company’s strategic planning, innovation initiatives, and customer experience activities.
With a proven track record of developing and executing successful business strategies, Melvin is a visionary leader with a keen understanding of market trends and customer needs. He brings a wealth of experience in product development, marketing, and business operations to his new role, having most recently delivered as a Global Industry Advisor, CMT at Salesforce.
Throughout his career, Melvin has demonstrated a commitment to driving innovation and delivering exceptional customer experiences. He is passionate about leveraging new technologies and data insights to unlock growth opportunities and create value for all stakeholders. As EVP of Strategy, Innovation, and Insights, he is well-positioned to drive Palladin’s continued success in a rapidly evolving market.
Solution Architect
Susan Bruch boasts over 18 years of experience, spanning Fortune 500 companies to venture capital-funded start-ups, in marketing management and sales and marketing operations. She excels in Salesforce platform consulting and architecture, as well as team lleadership. Her specialties include data-driven marketing, business intelligence, sales and marketing operations, and customer satisfaction. Susan is adept at bridging the gap between marketing and sales, strategic planning, and facilitating business process reviews both virtually and in-person. She is also experienced in end-user and train-the-trainer training, ensuring comprehensive skill development across teams.